Objective /
Design a booklet to promote a chosen typeface. This project requires a strong narrative that gives the typeface a soul and core value. Showcase the details, flexibility, and usability of the typeface in an intriguing and engaging way.
Concepts /
The typeface that I chose was Gotham, which is a well-known geometric type with multiple weights and fonts. I found it is highly legible and readable in a small size. The typeface designers paid a lot of attention to the details. Therefore, I developed a thread to showcase the perfection and small details of the Gotham typeface.
Thank you!
